Here are just a few links & resources you may want to consider utilizing as you develop your technology "action plan" for development at your home institution:

Texas Center for Educational Technology: Assessment Tools

http://www.tcet.unt.edu/START/assess/tools.htm

HPR Tec, Technology Assessment and Impact

http://www.4teachers.org/intech/techassess.shtml

4Teachers: Teach with Technology

http://www.4teachers.org/inttech/ta.php

Social Media Marketing Road Map & Plan

http://lornali.com/online-reputation-management/6-steps-for-creating-a-social-media-marketing-roadmap-plan

*Also be sure to check out the Technology Assessment Tools folder for online learning/e-learning resources from Karl Kapp & the eLearning Guild